This qualitative studies identifies positive and negative motives, perceptions, associations, attitudes towards fish and seafood consumption, with a focus on the chosen species: salmon, trout, seabass, seabream, herring and cod. Eighteen individual in-depth interviews were conducted in five European markets (France, Germany, UK, Italy and Spain) summing up to a total of 90 cases, including heavy and light fish consumers.
Global production of the main farmed species consumed in the EU has increased drastically in recent years. Production of Atlantic salmon is estimated to have grown by 157% during 2000-2016 and exports of pangasius from Vietnam increased from 700 tonnes in 2000 to 660 thousand tonnes a decade later, with a quarter of those exports finding its way to EU markets. Production of sea bass and bream increased by 259% between 2003 and 2016.
This report discusses the various methods used in the various tasks and deliverables. The methodology used in PrimeFish spans a wide range of methods; from quantitative and qualitative analysis of interview data and simple descriptive statistics to state-of-the-art advanced statistical models.
In this report, the evaluation of industry dynamics, opportunities and threats focuses on value chain dynamic for certain industries and species. The framework used is a bit different for caught species (value chains of cod and herring) and farmed species (individual companies and value chains of salmonids, sea bream & bass and pangasius). The report includes the following case studies: - Cod value chains in Iceland, Norway and Newfoundland (Canada).
The first part of this report provides a theoretical overview of voluntary market-based labelling & certification focusing on schemes of greatest relevance to the major seafood commodity groups that are the focus of the PrimeFish project (Atlantic salmon, rainbow trout, European sea bass and gilthead sea bream, pangasius catfish, atlantic cod, atlantic herring).
This report describes the material flow in the seafood supply chain (input-output structure) for the six commodity species that are the focus of PrimeFish (Atlantic salmon, rainbow trout, European sea bass and gilthead sea bream, pangasius catfish, atlantic cod, atlantic herring). Cod and herring are selected as examples of demersal and pelagic fisheries.
This report describes the main legal framework for the value chains of the six commodity species (cod, salmon, trout, herring, seabass, seabream) that are the focus of PrimeFish for the European countries: Iceland, Faroe Islands, Norway, United Kingdom, Denmark, Germany, France, Spain Italy, Greece, Turkey as well as Canada and Vietnam. At the national specific level, a subset of countries are included: Norway, Scotland, Newfoundland (Canada), Denmark and Iceland.
The PrimeFish project aims to transfer the developed science and technology to the seafood sector, decision-makers and general audience. The tool is in development, but you can get a glance at it on: http://dss.primefish.eu/
On the 20th of October 32 representants of the Spanish seafood industry, retailers and policy makers attended a PrimeFish workshop focused on the seafood consumption. The Northwestern city of Vigo hosted a workshop organised by PrimeFish partner CETMAR and the Galician Union of Consumers on consumers’ perceptions regarding frozen seafood products and the identification of market niches.
On the 6th of October Vigo hosted a PrimeFish workshop on competitiveness, marketing and value chain. Main results of the project together with the market-oriented prediction toolbox for the seafood sector (PrimeDSS), in development, were presented to 17 representants of the Spanish aquaculture, fisheries and processor sector. The meeting was focused on 3 of the 6 modules that will build up the application PrimeDSS: