Antonella Zucchella



Full Professor of Marketing

Antonella, Birgit and Emilia are affiliated to the Department of Economics and Management at the University of Pavia in Lombardy, Italy.  The Pavia team is well renowned for its research and expertise in the areas of small- and medium firm internationalization, international marketing and consumer behavior. The team members are also active participants in European projects in these areas, eg  Musing (MUlti-industry Semantic-based business IntelliGence), COBEREN (Consumer BEhaviour REsearch Network), MARCIEE (Marketing Communication Innovativeness of European Entrepreneurs).